Start from what you sell and where you sell it. Push suits restaurant and retail chains that want brand, media and the physical space designed together; Chatter Buzz fits growing companies that want a senior marketing lead plus execution; Purple, Rock, Scissors is the choice when the project is an app or digital product; &Barr serves hotels, destinations and credit unions that need PR and media alongside creative; and PH3 works best for food, beverage and real estate brands that need packaging and branding. The questions below cover the federal fee-display rule, what Google now reveals about Performance Max and where TikTok stands.
Do Orlando hotels and ticket sellers have to show all-in prices?
Yes, under a nationwide rule. The FTC’s Rule on Unfair or Deceptive Fees, announced on December 17, 2024 and in force since May 12, 2025, covers short-term lodging such as hotels and vacation rentals and live-event tickets, including third-party booking and resale sites: an advertised price must include every mandatory fee, the total must be shown more prominently than other pricing, and any charge left out of it has to be explained, with its amount, before the customer pays. The rule sets no cap on fees, but in April 2026 StubHub agreed to refund $10 million over ticket fees it displayed in the days after the rule took effect, so ask your agency to audit every ad, landing page and booking step that shows a rate.
What can an agency now show you about Performance Max spending?
Much more than before 2025. Google added a full search terms report to Performance Max in April 2025, raised the cap on campaign-level negative keywords from 100 to 10,000 that same month, added impressions, clicks and cost to asset reporting, and rolled out channel performance reporting, which breaks results out by channel, after announcing it on April 30, 2025. Ask any agency running your Google Ads for the channel and search-terms reports each month, and for the negative-keyword list it maintains, rather than a single blended return-on-ad-spend figure.
Is TikTok still a safe place to advertise in the US?
For now, yes. The 2024 law that required ByteDance to divest TikTok’s US business was upheld by the Supreme Court on January 17, 2025, enforcement was delayed by a series of executive orders, and the deal closed in January 2026, when TikTok USDS Joint Venture took over US user data, the recommendation algorithm and content moderation, with Oracle, Silver Lake and MGX holding 15% each and ByteDance keeping 19.9%. Advertising and e-commerce stayed with TikTok’s existing US companies, so ad accounts and campaigns carried on, but a sensible agency still keeps creative and budgets portable across Meta, YouTube and TikTok in case the arrangement changes again.
